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Our Story

HWOOFIT is inspired by what we believe makes women comfy today; smart, healthy, active and outgoing. We are delivering bras that blur the aesthetic lines of lingerie and active, taking the best elements of high-style and comfort from each category. 

"Supporting our company not only makes you look good (literally), but makes you feel pretty darn good too about what your dollars support.” Inspired by women with wild hearts and boss brains;


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